Appco Group has delivered hundreds of successful campaigns, and developed considerable expertise
in the planning, set up, execution and management
of customer-acquisition and product-sales campaigns.
From the initial exploratory meeting – where
we identify the potential opportunities for our
clients – through to our campaign implementation-planning workshops, the Appco team works
very closely with our clients to ensure we design,
develop and roll out campaigns that achieve their objectives.
Our professional campaign project managers
conduct detailed campaign-planning workshops,
to ensure they understand each of our client’s objectives, and develop everything required to
conduct an initial test campaign.
Appco can provide financial modeling to demonstrate the value of our channel and campaign investment returns. We also have a full-service creative content
and design department that specialises in the development of sales materials and collateral.
So, right from day one, we ensure brands are represented accurately, aesthetically and professionally.
Our unique approach to testing and validating campaigns includes comprehensive 'live' customer feedback, as well as testing what works and what doesn't work in selling the service or product.
Once the initial campaign has been completed, we regroup with our client and present the results and
test findings. We use a collaborative approach to
ensure that the campaign roll-out is meticulously planned and set up for success from day one.